If you don’t have a trusted SSL certificate for your site, it’ll be labeled Not Secure on Google Chrome. Why? Because Google is changing the rules on how they determine if a site is secure. A Not Secure label on your website can devastate your business. Get serious about data security and get the little green lock that shows visitors that you’re secure. A trusted SSL doesn’t just keep your site from being labeled Not Secure. It protects against hackers by encrypting your web traffic and shows visitors they’re safe with the little green lock in their address bar. It even improves your rank on Google.